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What you print is important, indeed, but you should make every print count. Riding your printer to an early death or wasting materials is not good for business (or the environment). Nevertheless, there is nothing wrong with the graphics or marketing arm of your business having an inkjet printer tucked away for superior printed materials. Mind you, laser printers tend to last longer and are more economical in the long run. Toner technology (dry powder) that powers laser printer cartridge doesn’t match inkjet technology (wet ink) when it comes to colour or photo printing. Inkjet printers are better suited for printing colour documents, high-quality photos, or anything requiring tonal depth or brilliance. As with any product, though, always do your homework. This also means the quality of your colour printing could be compromised.ĭoes this mean you should only trust name-brand ink and toner (or OEM as it’s called in the industry)? Not at all – especially in a time when technology makes re-manufactured cartridges more reliable. Like your printer paper, ink and toner vary in quality. This ensures you don’t have a continual discrepancy between what you see on the screen and the colour document that comes out of your printing device. While we’re on the topic of settings, make sure your computer monitor’s colour settings are calibrated to your printer settings (or at least are set to the highest quality). How you change this setting depends on the printer software, but a mere Google search will yield quick results. Furthermore, some printers need to be changed to a CMYK colour mode in order to optimise colour printing. The default printer settings are no one’s fault, except yours if you expect them to work precisely with the colour printing need of your office.Īs an illustration, you can quickly increase the print resolution to maximum dpi option in the print dialog screen. On the other hand, not all recycled paper is of inferior quality. Bond paper with cotton fibres or paper with ribbed, linen, or eggshell are also questionable for colour printing. You can count on regular copier paper being inferior in quality, so it should be avoided for colour documents. Lower quality paper may cause dullness of colour or bleed on documents.
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Here are some colour printing best practices that will ensure you keep bringing your ideas to life in the best possible colour. Even more: colour printing expresses your brand and the values behind it. Therefore, printing documents in colour can significantly amplify your marketing and sales.